Rich joined Ad-Lit in January 1995 coming from three years as Group Marketing Director for Wisconsin Dells V&CB.  Rich grew up in Milwaukee, married a Sheboygan girl and since 1988 they have owned a bed and breakfast in Wisconsin Dells.

Rich's preparation for his marketing/sales position at Ad-Lit includes a master degree in communications from Kent State University and careers in college radio and theatre, court/probation services, multi-state property management, management consulting and destination marketing.

Rich focuses on assisting clients to increase profits through integrated marketing using internet, print publications and brochure distribution.

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