tourism marketing experts

Ad-Lit has grown from its humble beginnings to its present fleet of twelve distribution trucks, eleven routes run year-round and almost 230 print distribution customers. We are constantly growing, adding more rack locations, publishing new tourism literature and expanding our services to better serve our customers. Far more than a distribution company, we also offer integrated marketing opportunities designed to promote your business effectively. From traditional print collateral to the latest web solutions, Ad-Lit Inc. is a one stop shop for a broad, well-designed marketing strategy. With over a century of combined experience we are proud to serve in the Wisconsin tourism industry.

We work with a variety of clients from a multitude of specialty markets in the tourism industry.

Clients we work with


marketing solutions


Placing accurate and motivating hard copy information into the hands of potential customers is the goal of brochure distribution.  It is a time-tested and proven method of effective advertising.  We pride ourselves on being the #1 brochures distributor in the Midwest by maintaining high quality service, unequaled, rack locations, and the highest level of exposure for our clients.


Since the first printing of the Wisconsin Dells Travel & Attraction Guide in 1977, print has been an integral part of Ad-Lit Publishing & Distribution. We have expanded our advertising literature to include statewide publications, guides, maps, discount cards and coupon books. Whatever your printing needs, our experienced, dedicated staff will help meet them in an efficient manner.


We enjoy being creative. From advertisements to corporate identities, we can design just about anything to help provide successful solutions for your advertising needs. Bring in your ideas and let us help grab the attention of your potential viewers with eye-catching graphic design.


With over 15 years of experience with hundreds of projects, we know what it takes to built a successful website. We design and develop all our websites right here in Wisconsin Dells, WI. Give us a call or step into our office if you need help with a new or existing website, online marketing, e-mail marketing, mobile website development, responsive website design or e-commerce solutions.

We can help your business grow…..learn more about what we do.

over 50 years

of experience in the tourism industry

From Our Blog

The Latest Industry News
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  • Coupon Books On Sale NOW
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    Stop by our office and get a great late season deal on our awesome coupon book. The coupon book features over $20,000 in not only the Dells area but all throughout Wisconsin. Order yours online at
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  • Responsive Design Is A Must
    Responsive Design Is A Must
    What is Responsive Design? Responsive design is crafting sites to provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices.
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